What We Do
For equitable access to tech, data, and capacity
For equitable access to tech, data, and capacity
Latine and Indigenous communities are some of the most impacted and least funded when it comes to social-justice issues. These communities lack audience-behavior data and digital infrastructure to build local power needed to activate and mobilize vital communities currently being ignored. We can’t win the fight without them!
We employ a strategic and collaborative approach that involves working together and sharing community stories authentically and ethically.
We focus on messages that are culturally resonant and informed by data and behavioral research. We use data to shape digital campaigns to increase their effectiveness on identifying:
With the support of La Madre Tierra’s online hub, we’ve been able to bring more visibility to our partner Tó Nizhóní Ání’s advocacy for an equitable economy on the Navajo Nation. In past efforts, we’ve also been able to activate new supporters online on behalf of our Diné partner urging authorities in the Navajo Nation and in the U.S. Department of Interior to demand accountability for cleaning up coal mining pollution.
Our Theory of Change Harnesses the power of
Latine and Indigenous Communities online by:
Collecting data to inform strategies and tactics.
Stories of, by, and about the people most impacted.
Testing and fine-tuning messages.
Convening and insight capturing to guide future movement and power-building.
Creating a learning hub of successful initiatives and strategies.